HÁBITOS
| BRANDING
From delicious wraps to refreshing smoothies and snacks, HÁBITOS provides a nutritious and low-calorie lunch alternative for people on the move.
Logo + Visual Identity for a restaurant-stand franchise focused on fast casual lunch and snack options.
With a target audience comprised of office-workers and gym-goers, the brand aims to become part of it's customers daily routine, building upon the idea that a healthy lifestyle begins by creating good habits.
The client wanted a modern clean look, evoking a feeling of cleanliness and freshness, while also being easily recognizable.
The leaf element highlights the natural aspect of the food, while the rotation symbol on the O alludes to the routine and lifestyle that it hopes to inspire in its customers.
Together, they can form an abbreviated icon, to be used in subtle branding and eventually become synonymous with the brand.
