Vehicle Wrapping for
Ford \ Susan G. Komen
| Branding
Vehicle Wrap of a 2018 Ford Ecosport for promotional use by Ford's "Warriors in Pink" division in several Susan G. Komen events throughout the year.
The vehicle would be displayed in various activations and eventually be given away as a raffle prize at the Race for the Cure event.
Two drafts for the wrapping were initially presented.
Based on the name "Warriors in Pink", the first concept utilized a camo pattern in pink.
The second concept was based on messages of positivity. Following the usual tone of Warriors in Pink communications, various messages were conceptualized and placed throughout the vehicle.
Later on, the client asked for the wrapping to be tied to their 15 year anniversary logo.
Based on the logo, a third wrapping design was created, centered on the use of pink ribbons.
A slightly more angled photo was used for the mockup to show how the ribbons would wrap around the vehicle.
Once the design was approved, I created a blueprint of the vehicle based off various photos of the vehicles as well as researching the specific dimensions of it.
The vector files were sent to the printing house, along with the blueprint document for reference and the wrap was printed succesfully.
Wrapped Vehicle
